New Arrivals/Restock

Illuminum Phool Perfume by Illuminum, Illuminum Phool is a smooth and floral fragrance for both men and women by Illuminum. Introduced in 2011, this fragrance is the ultimate perfectly curated floral perfume. The top notes of orange flower, tarragon oil and petitgrain open this fragrance with sweetness tempered by fresh green qualities. The middle notes of two types of jasmine create an intense complex floral heart. Then, sandalwood and musk finish off the fragrance with a bit of body and fullness.Illuminum was founded by renowned hairstylist Michael Boadi in 2011. After the success of his first perfume line, Boadicea the Victorious, Boadi turned his attention to a new fragrance line. This time, he focused on minimalism and quality. Each of his fragrances falls into one of the four scent groups (citrus, floral, oud and musk) and each fragrance only contains eight ingredients. Because of the simple ingredient profile, it is crucial to Boadi that each ingredient is of the highest quality possible. The company gained recognition when the Duchess of Cambridge chose to wear its White Gardenia Petals perfume on her wedding day.